As a business owner, you want to give your clients the best experience. This is not only in customer service, but also how they access information. Having a website is not enough to run a business online but having a user friendly web design is also important.


One way to increase numbers and conversion rates for your website is having a responsive web design. This is extremely important if web traffic is what drives sales in your business.

Gives Same Degree of Functionality

Before technology revolutionized web design, businesses would have to build multiple websites to ensure that users would access them in different devices. For example, a website that was mobile friendly and one that is computer friendly would be built.
Basically there would be different URLs for the same website. With responsive web design, things are different and no matter what device you are using, you will enjoy the same degree of functionality with other users using different devices.

Reasons You Need a Responsive Web Design

  • When you think about Google rankings, you want your site to be a priority for users. You want it to be placed on top of search results. With a responsive design, you boost the chances of the site and it also becomes easy for users to access it regardless of the devices they are using.
  • The business world is competitive and as a business owner, you have to do your best to keep up with the pace. A responsive design is one way to do so. This is because the design helps with customer retention, boosts positive reviews and increases conversion rates. You will give them no reasons to go to a competitor’s site.

It guarantees a consistent web appearance. This is key in running a business. Users do not want to have different versions of your website. They will feel more confident when what they access on a computer is what they will access on a mobile device.
As a business owner who has not considered a responsive web design, it is time to do so. Times are gone when you had to create a website depending on where it will be viewed.


You need to make it easy for users not only to access content but also how easy the can complete their actions. Make the website more useful for the benefit of the users and that of your business.