If you have a website, one of the things you should prioritize is your web design. A lot of web designers will tell their clients that creating websites is not just a service, but also it is an art. Anyone may throw up a site these days, yet will it deliver a clear message or look professional? It takes a skilled professional to make a website looks functional and polished.

It’s obvious that a good web design is important to succeed in a world driven by online marketing, yet it can’t be overstated. With the numerous websites online, it’s essential to make your website stand out. You have to remember that the attention span of almost all internet users is shorter than in the previous years. Research shows that whenever people look over the internet that if they cannot start searching for what they’re looking for within a few seconds, they’ll most likely get frustrated.

There are other reasons why website design is crucial and these include the following:

  • Good Websites Boost Customer Conversions

If your website is well-designed, you can guarantee that you will get more customer conversions. The main reason behind it is that good websites lead customers to what they are supposed to do without fluff or distraction. Regardless of your actions you want your clients to take when reaching your page, you may guide them to that action with web design elements. Just see to it that your website is easy to navigate and do not waste the time of your customers.

  • Responsive Web Design Can Help You Reach More Customers

More users do business using their mobile phones. If you consider a responsive web design, your business will surely have a new set of clients. You can gear your business towards those individuals who are not always using a computer. With the use of responsive website design, it allows you to get more sales and customers.

  • Websites Can Help You with Branding

If your website looks dull, expect that it’ll hurt your brand. Scamy-looking websites will drive your potential customers away. On contrary, a website with an elegant web design can help individuals connect with your branding. Simple but creative websites send the message that your brand is modern, service-based, and useful. Having user-friendly pages make potential clients more likely to trust you or reach out enough to contact you. Your website directly reflects branding, yet never let that scare you. But rather, know the potential it offers.

  • Functionality and Beauty

Artwork is beautiful, yet is it really functional? Websites may be both, which is why many people love them. Web design is a great combination of creative and logic thought. It is simple to forget how much you need and appreciate the best websites until you see a bad one. The practical aesthetics enable websites to turn an emotional appeal to solid action.

 

Web design must be one of your priorities when managing a website. Whether it is for your business or personal use, web design can make a vast difference in getting more visitors.

Creating an outstanding website is never an easy task. In all honesty it can often take many months and sometimes even years for a new web designer to create such a thing. But even the most advanced web designer of all started at the same place. Once they were a newbie too. And only by learning what was involved and keeping up to date with changing technologies were they able to achieve their position.

In getting started we will look at all the components that make up a successful website. Not only one that looks great, but also operates even better. You see website design comprises of 2 exclusive major parts. The Visually part that a user sees when they land on your website itself, and all the other stuff that operates behind the scenes.

Visual Web Design

Layout 

A websites layout is one the first things people think about when we talk about web design, and rightfully so. A good layout can be the difference between someone landing on your page and staying around a while, or arriving and instantly leaving.

An overcrowded layout is often a reason for a high bounce rate which causes people to jump off a website suddenly. Good spacing between sections, headings, paragraphs and images allow the user to visually scan the site quickly and identity aht is where. 

Fonts / Typography

There are countless font choices that are broken down into sans and serif. Serif fonts, while appearing more decorative in design are considerably easier to read. This is the fonts you will most commonly find in newspapers and books. However sans text font seems to be the font of choice when it comes to websites. I personally think it holds a clearer typeface that looks more modern and less script-like. 

Either way once you decide on choosing either sans or serif there are countless of styles for each of these font families. To help your decide, consider the type of message of your website. Is is professional, comical, entertaining, etc. Even at first glance a font can set the mood of a website with it's styling, so match well to achieve a smooth flowing web design to complement the rest of your website's design components.

Images & Video

If an image tells a thousand words, how many words does a video tell? 

The use of images and videos is a must in web design and creating where images or videos may appear on your site pages helps a lot in determining your site layout. As long as you maintain adequate spacing and ensure the images / videos suit the content this will help immensely.

Behind The Scenes Web Design

Software

A website's software is not something that the user may ever know about, unless it is spoken about on the website itself. But the software is essentially the nuts and bolts of the website itself. It is the structure that produces the code that makes the website look the way it does.

Over the years there have been many website software options and the ones that continually stay at the top of the list are Wordpress, Joomla and Drupal. Sure there are literally countless other options too but these content management systems have plenty of options and are frequently updated. Collectively they power a huge percentage of all of the worlds websites. 

The software of a website includes the CMS, the theme and plugins or extensions.

Hosting

Once you have all the software chosen for your website you need to host it somewhere. There are thousands of website hosts around the world to choose from. But be weary of the cheaper or "free" options. In this industry it is normally the case of "you get what you pay for". Sure I have found some cheaper hosting providers that do an ok job, but I have lost count of how many times a low cost hosting provider "lost" my website due to an error on their server. Recovery? Well if you have backups then you can recover quickly, otherwise start building from scratch! Yikes..

Speed

While website speed is not something that can be chosen the same way as the software or hosting provider, you can take different steps to speed up your website. Funnily enough choosing a website software that is built for speed and a fast web host make a considerable difference in helping your site to run faster, and often these options cost more. You can also look into Content Delivery Networks (CDNs) to speed up your site. This option essentially holds copies of your website at different servers across the world so you are not relying only on your hosting server to fetch your website from. Again going down this path can be expensive as it is charged on a monthly bases, however if your website generates a lot of traffic it may be worth the investment. 

SEO

Finally we will take a look at search engine optimisation. This is the behind the scenes work that gets a website ranking high in Google and the other search engines. SEO is responsible for getting more visibility for your website so that it can be found by new customers. Again this is another investment that does not necessarily change the Visual aspects of web design, although onsite-SEO does, but doing the offsite-SEO is vital to generating more visitors to your website.

Well that about wraps it up for the basic overview of the components that are involved in web design. Only by taking your time with all of these aspects and allocating the time and resources necessary for each can you truly create an outstanding website.